Nicholas Carr brought the concept of cloud computing to mainstream audiences back in 2008 with his book, The Big Switch: Rewiring the World, from Edison to Google. It might seem an unlikely topic for a bestseller, but Carr had an epic story to tell: Computing power, like electrical power a century earlier, was becoming a utility, and the combination of industrial-age history and digital futurism made for a compelling read.
Yet for all the excitement, Carr’s argument for mass migration into the cloud was a practical one. As he said at the time, “Ultimately, corporate decisions are economic decisions—and the advantages of utility computing are going to push companies in that direction.”
Six years on, the cloud has matured rapidly. It’s so commonplace for consumer applications that we hardly think of it anymore. Companies are changing not just the way they use and pay for hardware and software, but their entire approach to business; in some industries, cloud strategy is a survival-level issue.
And still those practical, economic considerations matter most. For many companies, it starts with a couple of basic questions: How best to move into the cloud, and how to measure the results?
Those questions are the subject of this blog and the research program behind it. In the months ahead we’ll look at the journey and the payoff along the path to value in the cloud. We’ll share results from our survey of 350 executives and excerpts from our series of exclusive interviews with corporate decision-makers, analyze news and break down trends, and publish expert opinion and insight – including yours, if you wish to join in.
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