CRM is continuing its march to the cloud. Gartner predicts that by the end of 2015, 50% of CRM tools will be hosted in the cloud. By 2025, that number will be 85%. The reasons for move to cloud-based CRM are twofold: flexibility and cost effectiveness.
There’s a lot of talk about the state of the cloud and where it’s going. But do we know where it came from? An article in Wired tries to get to the bottom of this question, digging up a 1994 video from AT&T as evidence that company invented the cloud in the early 90s.
Approaching a cloud services provider can be daunting. This list may help you have a productive conversation with a potential provider. Important questions to ask: what do you want to do with the cloud?; how much do you want to manage?; and what are you best at?