Path to Value in the Cloud in review

Our research program is now complete, and all of the analysis of our survey of 350 business and technology executives nationwide is now online. Taken together, this information offers key takeaways for companies pursuing their own cloud migrations.

The briefing paper outlines the main findings from the survey. Our survey revealed that while cloud is fundamentally changing the nature of business processes and collaboration, companies lack migration strategies and lack metrics to measure their own success in the cloud—or the effectiveness of their cloud vendors.

We then delved into the main findings with a series of short papers and infographics around each theme. The first examines how cloud is influencing and driving business strategy. The key takeaways from our cloud strategy think piece can be found in this infographic.

A second looks at the areas where companies are seeing the most value from the cloud (primarily collaboration and innovation)—and how they are measuring their success in the cloud. A snapshot of how cloud is driving business value can be found here.

Our third think piece highlights a persistent issue in the cloud—security. Security remains top of mind, and these concerns will remain relevant as firms move more business functions into the cloud over the next two years. But companies aren’t prioritizing security when it comes to choosing a cloud vendor. These findings are summarized in this infographic.

Finally, we detailed the characteristics and practices of those furthest along in their cloud migrations—Trailblazers. Trailblazers are seeing higher revenues and profit margins, and have more well-developed cloud migration plans. An infographic about Trailblazers  can be found here.

All of these research outputs can be found here.

 

Does cloud migration mean higher profit margins?

TrailblazerThinkPiece

Our final think piece focuses on Trailblazers—those companies furthest along the path to value in the cloud. Trailblazers, who make up 14% of our survey respondents, have significantly higher profit margins and revenues than the rest of the respondents. Whether cloud migration engenders robust business or it’s the other way around, it’s clear that Trailblazers are creating more value for their shareholders than other companies.

Trailblazers have a forward-thinking approach when it comes to cloud migration. They are significantly more likely to have a migration plan in place (58% vs. 26% of the total), and they leave decision-making to a centralized group or committee at the regional or local level. They’re also far more concerned about data security in the cloud; to that end, they are significantly more likely to have SLAs in place and conduct internal audits of cloud services. Click here for the Trailblazer think piece.

Infographic shows importance of cloud security

WindstreamSecurityInfographicClick to see full infographic

Our survey showed that cloud security is a top concern for companies migrating to the cloud. And with data breaches popping up regularly, this issue isn’t going away. This topic is fleshed out in our think piece on the topic, and this infographic shows some top-level findings.

A key takeaway? Despite executive concerns about security, they haven’t assessed their own needs from cloud vendors or their own readiness, and they’re not emphasizing security when choosing providers.

Paper gives insight into importance of cloud security

WindstreamSecurityThinkPieceThis think piece gives greater insight to the topic that’s top of mind in any cloud conversation: security. In fact, 76% of respondents to our survey said that data security was a top concern when it came to making cloud migration strategies.

But despite the outsize security concern, many firms may not be following through with their security agendas when choosing a cloud vendor. Only 4% of respondents said meeting a minimum threshold of security was their most important quality when choosing a cloud services provider.

Most importantly, cloud security is a two-way street—vendors must have security measures in place, but those are useless without internal protocols and processes.

Read the full think piece here

 

Interactive infographic shows cloud migration challenges and opportunities

CVP Infographic

This interactive infographic details some top-level findings from our survey of 350 business and technology executives across the US.

Click through to see what companies expect to gain from their cloud migrations, what functions they’re moving to the cloud, and how far along companies are on the path to value.

Paper reveals companies lack cloud migration strategies

CVP coverWe’ve now released all the components of the results from our survey of 350 business and technology executives nationwide. There’s a lot out there and many valuable insights for companies pursuing their own cloud migrations. Over the next few posts, we’ll be reviewing our output and findings from the study.

This briefing paper outlines the main findings from the survey. Our survey revealed that while cloud is fundamentally changing the nature of business processes and collaboration, companies lack migration strategies and lack metrics to measure their own success in the cloud or the effectiveness of their cloud vendors.

What makes a cloud Trailblazer?

WindstreamTrailblazerInfographicClick to see full infographic

A small group of our survey respondents are farther ahead on the path to value. We know them as Trailblazers, and there are some interesting things they have in common, as seen in the infographic above. Trailblazers are significantly more likely than the rest of the respondents to have already moved applications into the cloud. Strategy is important to Trailblazers; they are far more likely to say that cloud is critical to their strategic visions and they have strategies for migrating to the cloud.

Most importantly, we found that Trailblazers have higher profits and expect higher revenue growth over the next two years. For more on Trailblazers, read our think piece on the topic. For an overview of the survey results, check out our white paper.

New paper highlights cloud leaders

TrailblazerThinkPiece

This week we’re rolling out our final think piece which focuses on the habits and practices of those farthest ahead on the path to value—Trailblazers, as we call them. Trailblazers, who make up 14% of our survey respondents, have significantly higher profit margins and revenues than the rest of the respondents.

Trailblazers have a strategic, forward-thinking approach when it comes to cloud migration. They are significantly more likely to have a migration plan in place (58% vs. 26% of the total), and they leave decision making to a centralized group or committee at the regional or local level. They’re also far more concerned about data security in the cloud; to that end, they are significantly more likely to have SLAs in place and conduct internal audits of cloud services.

The path to value can be a tricky one, but following in the footsteps of Trailblazers is a good starting point for cloud migrations. Click here for the Trailblazer think piece.

Cloud strategy maturity varies by industry

Our survey shows that companies have a sophisticated understanding of the cloud and its benefits—and have ambitious plans about which applications and data they are moving to the cloud. But without a well-defined strategy in place, companies may still run into problems. As you can see in the chart of our total respondents below, a majority of firms have an understanding of their options, but strategies and metrics are in short supply.

Please indicate your agreement with the following statements about the maturity of your company’s cloud and managed services strategy (Top-2 box scores) Click to enlarge
WindstreamQ19industry

These numbers differ by industry as well. Professional services firms are significantly more likely to say they have an understanding of cloud options (66%), whereas retail lags by a wide margin—only 41% of those companies say so. Government and education are most likely to have clear expectations of cloud performance (49%), likely due to legislation and regulations in place for their cloud migrations.

Less than a third of our total survey respondents say they have a clear migration plan in place, which may spell trouble further along the path to value for these firms. This is especially true for financial services companies: only 20% of those respondents say they have migration plans. Government and education again lead the industry pack here—39% said they have a plan.

In case you missed it, you can read more about cloud strategy in our think piece on the topic.