Cloud strategy varies by industry

Cloud migration brings benefits across the value chain, but different industries see things differently. As you can see in the chart of the total respondent pool below, almost a third of respondents say new geographical markets or lines of business are driving growth.

Q12. Which strategic initiative is most important to driving growth at your firm? Select one.WindstreamQ12

 The story is different for retail, where 29% of respondents say operational efficiency is driving strategic growth. Healthcare, on the other hand, is significantly more driven by new geographical markets (44%). Professional services lies on the other end of the spectrum—only 20% said that new geographies were driving growth.

While financial services also value these growth drivers, a healthy 26% say that new product and service development within existing lines of business are driving growth. Government/education organizations are the least likely industry to have strategic growth driven by new product and service development—only 16% of respondents said that was so.

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