Sales and service slowest to the cloud

While most of our respondents expect to have email systems in the cloud in two years, CRM, customer service, and online cataloging will experience a much slower adoption rate. As you can see in the chart below, less than half of companies expect to have those functions in the cloud in two years. (Click to enlarge)WindstreamQ18.4In keeping with previous findings, firms with profit margins above 10% will be much more likely to have CRM in the cloud in two years—65%, compared to 39% of companies with negative or flat profit margins. These high-profit companies are also ahead in customer service and online catalog and retail.

But it’s not just larger and more profitable companies that are more advanced in their cloud migrations. We identified a group of 48 companies who are far ahead of their peers in their path to cloud value. Next week, we will explore who these leaders are, and how they’re ahead in their cloud migration

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