The key takeaway: “Power in technology purchases shifting from CIO to CMO, CFO, VP of Sales and line executives.”
More from IDC:
The business technology spending market will grow at 6.9% 5 year CAGR from $236.6 billion in 2012 to $330.7 billion by 2017, while enterprise IT grows slowly at a 1.9% 5 year CAGR from $213.0 billion to 233.5 billion over the same forecast period.
Cloud, mobile, social, and analytics are driving the momentum in business tech spending– and obviously cloud is an enabling technology for the other three.
The positive scenario here is that business units end up with the technology they really need, when they need it. The less rosy outcome is chaos. The difference between the two will be in large part how well companies plan and execute their strategic shift to the cloud.